As the name suggests, Big Blanket specialises in the biggest, softest and best blankets ever.
Now, this is persuasive. High quality packshot photography, lifestyle in-situ photos show the true size of the product and the no-nonsense copy has you imagining snuggling in the blanket.
As you progress, you absorb both the features and the benefits whilst the video of it fitting in a washing machine is another clever way of de-risking purchase. If that wasn’t enough, the product guarantees are another solid value proposition.
If you’re still not convinced, the ‘credibility by osmosis‘ press coverage builds more authority, supported by a solid shop the feed carousel with a tongue-in-check section on just big the blankets really are.
Finally, given the sheer volume of customer reviews it’s very clever to filter by tags making them even more relevant.
Top marks, Big Blanket. I want one.