In the past 13 years or so, not many days have gone by where I haven’t meticulously studied ecommerce sites to understand why they do what they do. This insatiable curiosity continues to be a personal bane and a professional blessing.
I like reverse engineering stuff. When I first started in ecommerce back in 2007, Google Analytics was still in its infancy and you were very limited in what you could track beyond basic engagement, so heuristic analysis was my preferred method to hypothesise why websites do what they do.
13 years later, it’s still fairly evident a lot of brands or websites don’t know why they do what they do. The Joy of UX is my personal compendium (or swipe file, if you will) of best practice and insight to improve my clients’ and own brand performance.
My name is Greg Power and it feels strange to be somewhat of a veteran in a rapidly changing and exciting industry. I’ve worked in pureplay businesses across the UK, consultancy for Asia-Pacific brands out of Australia and global omnichannel brands serving Europe, Asia and North America.
My duties and roles have covered just about every facet of digital marketing and commerce, from replatforming, requirements gathering and launching new ecommerce businesses, SEO, PPC, Analytics, Trading and Merchandising to name but a few but the core focus at The Joy of UX is on (as the name might suggest) user experience and Conversion Rate Optimisation.
I am currently a Senior Ecommerce Consultant for Bulldog Digital Media whilst operating and trading a specialist pureplay business.
I grew up on DOS games, and one of my favourites was The Secret of Monkey Island (1990). In order to progress in the game, you must find a book called The Joy of Hex: 101 Essential Voodoo Recipes. By virtue of Microsoft Encarta some years later, I learned that this was a pun on The Joy of Sex: A Gourmet Guide to Lovemaking. I’d wanted to launch an ecommerce best practice and gallery site for some time but it wasn’t until a walk through London’s Holland Park in August 2020 where the name came to me. Tenuous, I know.
I’d like to thank David Platt, author of The Joy of UX: User Experience and Interactive Design for Developers for allowing me to use this domain. His book and this site are not connected. If you’re a developer with an interest in UX, please check out David’s book.
His book also has a glowing reference from Steve Krug, the author of Don’t Make Me Think which to this day is still the most important book I’ve read about usability. Whilst dated it’s still essential reading as many if not all of the principles still very much apply and continue to be violated.
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