What is a product listing page?
A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. This page is an essential element of the eCommerce experience as it funnels site visitors to product detail pages and closer to conversion. Often referred to as “category pages,” PLPs are also rich with metadata, and because each product links back to a category page, they can heavily influence SEO rankings and internal link building strategies.