Healthy cereal that tastes too good to be true.
I’ll be honest, this product terrifies me. And in many ways so does their website but with the way that it flows and the genuinely funny copy you can’t help but go through the entire process.
Nuggs leverages Shopify’s native 3D product imagery for an immersive chicken nugget experience (a sentence I never thought I’d write) and the way that product news and developments are written like software release notes is both funny and frightening in equal measure.
The tongue-in-cheek $10,000 (not a 🐔 paltry sum 🙄) subscription option clearly isn’t a deliberate price anchoring tactic but adds to the shareability of the site.
And for the nostalgic who grew up with Nokia 5110s, take a trip down memory lane and play Snake as a chicken nugget.
The whole thing is bonkers but the execution is wonderfully done.