Scotch & Soda celebrates the free spirit of Amsterdam. We champion individuality, authenticity and the power of self-expression to create the unexpected – an attitude reflected in our unique designs.
At first glance, you could be forgiven for thinking that the Scotch & Soda homepage is fairly run-of-the-mill for a premium fashion brand with a clean layout and strong visuals, however there’s a few clever things at play.
The first is the product merchandising in the hero – this eliminates a lot of discovery for visitors who are very clear on ‘I want this one’ saving them trawling the product list page. It’s surprising that more brands don’t do this.
Secondly, the shop the feed section works well from an inspiration point of view but I also particularly like the Trending Categories block – this is a nice last resort for a ‘path of inspiration’.