From vintage wood to classic aluminium to high-tech polycarbonate: at RIMOWA, we’ve always looked for ways to make travel better. We’ve seen a lot of change across three centuries but our philosophy has always stayed the same: expert travellers need expert travel solutions.
One of the drawbacks of curating The Joy of UX is the desire for purchases that I find hard to justify. Rimowa’s luggage is exactly that, joining French powerhouse LVMH in 2017 the product list page is a gorgeous combination of product grids, subtle colour deeplinks and storytelling going hand-in-hand with lifestyle imagery.
Check out its customisation tool: the execution is wonderful.